28 OCT, SUNDAY, 11:30
ADA University

Visualisation – energy and driver of a brand

In the modern world, the successful creation, positioning and promotion of a brand is difficult to imagine without a recognizable picture. The image of the idea, the product becomes a kind of business card, a visual anchor, allowing you to select your direction from the huge information flow and give it additional competitive advantages.

Languages: Russian, English


About the speaker

Anna Gorban (Russia)
CEO at Art-practice

Head of the Department of Visual Thinking of the Open European Academy of Economics and Politics. Head of the Laboratory of Visual Thinking of the Russian University of Cooperation; founder and CEO of the Art Practitioner Facilitation and Coaching Company; lecturer at the Higher School of Economics, RANEPA, Skolkovo. In the first specialty – a graphic artist. A member of the Creative Arts Professional Union. Member of the Unified Register of authors and art works “ArtReestr”.